Join us on April 15th from 10AM-7PM for a PrimaDonna swimwear trunk show!
We will have all styles from the brand’s 2017 swim collection for guests to order in store on Saturday.
Check out some of the featured styles from PrimaDonna in this post, then keep reading for our latest designer spotlight on Van de Velde (PrimaDonna’s parent company) for the details behind the scenes of the meticulous production of PrimaDonna lingerie.
With it’s namesake derived from the French lyrics “Je ne peux effacer l’empreinte du passé,” which translates to “you can never erase the imprint of the past,” it’s clear from just the name alone, that Empreinte lingerie will leave a lasting impression.
Founded by Jean Le Her in 1946 just after WWII, Empreinte’s factory initially specialized in making girdles and underskirts for the ladies of Brest, France. In 1948 with the rise of high, pointed busts worn by American fashion models, Mr. Le Her’s two closest collaborators met the latest trends with a new bra style created in cup sizes A, B and C. Always on the cusp of the latest style trends and innovation Empreinte released cup size D in 1960 and size E in 1962. But with the liberation of women’s style in the late 1960s and introduction of Lycra to lingerie in 1968, Empreinte shifted focus from the girdles and underskirts that pioneered their early success to more lightweight and natural looking underwear. The new and improved styles were met with great response from women all over the world as the brand continued to evolve and thrive. In the seventy plus years since its inception Empreinte has grown into the international brand we know and love today, leading the industry in seamless corsetry on rigid lace and embroidery, providing women with an exceptional fit, cutting edge innovation and absolute luxury.
When we had the great pleasure of visiting the Empreinte factory in Brest, France this past January we were simply in awe watching all of these pillars of excellence come together in front of our eyes to create some of our most favorite bras.
When you step foot in the door at Empreinte you can immediately feel that something special is happening. The company that has 130 employees who cut and assemble every single bra in house with fabrics sourced exclusively from Europe prides itself on the upholding the highest standard of excellence. Each of the thirty seamstresses at Empreinte have been trained for no less than one year in each of the operations that takes place at the factory, it will take about three years to train an Empreinte artisan to all the skills she needs. There are approximately thirty different operations, from heated molding, sewing techniques and the precise cutting of each cup to make Empreinte’s signature one piece molded cup. Each bra is inspired by “made to measure” styling, takes almost two years to create from start to sales floor and truly feels like a custom made bra – all due to the patented technology that Empreinte has developed. Empreinte utilizes unparalleled materials in the construction of their bras. Each bra cup is made with a non-stretch lace or tulle, creating a perfect shape for each woman’s breasts. And any issue with discomfort or digging in the bra’s strap has been eliminated with 40% less elasticity than other brands and a strap that widens in design as the cup size goes up. When you’re wearing an Empreinte bra you are literally wearing a piece of perfection, crafted by the experts who emphatically claim to “dress the best breasts in Brest!”
What helps to increase the allure of Empreinte is the air of mystery surrounding the brand. With Empreinte’s distribution being limited to only three thousand retailers across the world, the brand can only be found at select retailers in the United States and can rarely be found online – so when you’ve found these amazing bras you know it’s something extraordinary! We’re going to let you in on our best secrets and show you some of our favorite styles here. Plus we’ve got all of these beauties in stock at the boutique just waiting for you to come in and try them out! A bra from Empreinte is an investment that you will cherish forever!
An Empreinte best seller known for it’s classic shape, t-shirt bra effect and completely seamless cups constructed with Chantilly lace.
Available in sizes 30D-46G.
The latest addition to the seamless collection boasts Empreinte’s latest innovation in bra cup design featuring molded, rigid embroidered tulle. This fabulous bra has incredibly light, soft and refined fabric combined with outstanding support.
Available in sizes 30D-46G
Haven’t experienced the amazing fit and design of Empreinte? Stop into the boutique any day this week to check out these beautiful bras, get fit by one of our professional bra fitters and leave feeling refreshed, supported and confident!
Already an Empreinte fanatic? We’ll just leave you with a little sneak peek of what’s in store for our guests come Spring time!